Our Mission

We believe everyone deserves a safe night's sleep. And we promise to always prioritise people and the planet over profit. We hold ourselves accountable for living up to this promise, as a new brand we are not perfect but are constantly looking for means to improve. The key ways in which we currently uphold this promise are:

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We donate £5 from every piece sold to our charity partner Oasis Domestic Abuse Service, to help support those in need of a safe night's sleep.

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We work with a certified Fair Trade manufacturer to ensure that every single person involved in rho production is paid a fair wage and works in a safe environment, at the very least

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We use only 100% GOTS certified organic cotton, the leading organic textile standard

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We use only AZO-free dyes and work with a manufacturer who reduces, recycles and treats all water used for production

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Each order undergoes a plastic-free journey to our customers, we opt for recycled, biodegradable and/or recyclable natural materials for our packaging instead

rho is not a sustainable brand.

We are sustainability-orientated, but the creation of all new products has negative impacts on the environment. That's why we are driven by our determination to be a business for good, and for our positive impacts to out-weigh our negative ones.

We dream of helping as many people as possible through our business. rho was born from a love of slow mornings and artisan craft, combined with great respect for our planet, it's people and it's resources, and a determination to make a positive difference in the world.

Every business decision we make is based on our values of compassion, transparency and accountability for our impacts and we are proud to join the growing movement of businesses operating ethically and responsibly.

If you'd like to read more about us and our story, click the button below.


Social Commitments

Our social mission, to help everyone have a safe night’s sleep, is the backbone of our business. It is the reason that rho exists, and is the guiding light that drives us forward, as we strive to contribute to important positive change within the fashion industry and wider society. Click the button below to learn more about how we try to be as socially-conscious as possible…


Environmental Commitments

Since day one, keeping our environmental impacts to a minimum has been a top priority. We try to do this in a number of ways, such as using only GOTS certified organic cotton and plastic-free packaging, and are constantly looking for ways to improve. Click the button below to learn about how we try to be as environmentally-friendly as possible…


We are Good Market approved

Good Market is a curated community of social enterprises, cooperatives, responsible businesses, voluntary initiatives, networks, and change-makers. Click the button below to visit out profile, our application and our rating on the Good Market platform.