rho is an ethical, environmentally conscious and socially driven company that creates organic fair trade luxury loungewear

We support those in need of a safe night’s sleep by donating £5 from every item sold to the domestic abuse charity Oasis.  

Our ‘why?’

At rho, we believe that everyone deserves a safe night's sleep. And when we say everyone, we mean everyone, but we have to start somewhere. At the moment this means we ensure the organic cotton farmers, factory workers and skilled artisans that help produce our pieces are paid fairly and work in a safe environment with job security. Through the sale of those same pieces we support those who are affected by domestic abuse with a £5 donation to Oasis from every unit sold. rho is starting small with the aim of growing sustainably in order to expand our reach and increase our positive impacts.

We dream of helping as many people as possible through our business, without compromising on our respect for the planet and its resources. rho is the change that we want to see, in the fashion industry and in society as a whole. Each and every business decision we make is based on our values of compassion, transparency and accountability for our impacts. We are proud to join the growing movement of businesses operating ethically and responsibly. We hope you share our vision for the future and our passion for positive change. 

How do we work?

We are proud to work with a fair trade artisan manufacturer, Mehera Shaw in Jaipur India, whose values align with our own. They are an environmentally conscious, ethical company that have a people-centered approach to sustainable production. Our relationship is built on trust, respect and appreciation for the artisan craft methods they use.

We try our best to minimise our environmental impact by using GOTS certified organic cotton which is hand block printed using AZO free dyes, reducing our contribution to chemical and water pollution. We do not use any plastic packaging, from the factory to us and from us to you. However, we are aware that all production has an impact and are constantly looking for ways to improve.

Our luxury loungewear pieces are carefully designed and lovingly made to ensure premium comfort, style and durability. We don’t believe in seasons, sales or discounts. We produce small quantity orders, and will only create more products once sold out, thus eliminating wasteful overproduction. Our prices reflect the true value of the workmanship required to create the products and they will never be discounted. Our profits are divided between the donation to Oasis, re-investing in our business, and paying our staff and partners. 


Who are we?

We are Elena and Hannah, the founders of rho, and we have been friends for over 17 years and counting!

rho was born from a love of slow mornings and artisan craft, combined with great respect for our planet and a determination to make a positive difference in the world. We are excited to see how rho will grow and develop, we love our products and everything they stand for. We hope you do too and will join us in our mission to help everyone to have a safe night’s sleep.