Choosing a name for your business is HARD. Here's how we did it...

We are very inspired by our Mother's and Grandmother's so we started trying to make an anagram of their names for our brand name, which generated A LOT of obscure results!

We knew we wanted it to be short and sweet, and to contain an 'o' to symbolise safety and unity.

'rho' was on our shortlist for a while, and then someone told us about the Old Nordic word ró which means calm, rest, stillness and tranquillity.

We believe it was a perfect coincidence, a lucky sign, as it fits with our business ethos and our social mission beautifully✨


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I’m purchasing a stylish and sustainable loungewear set from rho – an environmentally-conscious and socially-driven brand that creates luxury loungewear for any occasion

Condé Nast Traveller

"Loungewear brand rho is focused on delivering sustainable and ethical pyjamas, with this robe delivering on comfort, style and conscious consumerism"

Good Housekeeping

“Best Sustainable Buys - What better time to invest in PJ’s than now? rho’s are made with organic cotton and £5 from every sale goes to charity"

Stylist Magazine

“Ways to dress happy - £5 from the sale of each piece is donated to domestic abuse charity, Oasis.”

YOU magazine

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