We've upped our positive environmental impacts 💛⁠



We have recently partnered with One Tribe Global, a certified B-Corp, to protect endangered rainforests, and the indigenous tribes and biodiversity that call them home.⁠

For every newsletter sign-up, we donate to One Tribe to protect 5 trees 🌳🌴

How does it work? ⁠

Every month One Tribe collects our donations based on our new subscriber number. One Tribe then makes payments to various rainforest charities which distribute the funds to on-the-ground projects to save and continually protect the land. All our donations are logged, we can see which projects our donations are helping to fund, and our climate impact stats are updated monthly.

Click here to see our climate-action stats so far!⁠

If you'd like to join our mailing list and protect five trees click here.


Why rainforests?

Trees and other plants, like all living things, are made up of carbon. But when forests are cleared or burned, much of that carbon ends up in the atmosphere — similar to burning fossil fuels. This carbon changes the planet’s climate and contributes to rising temperatures, stronger storms, more severe droughts and rising sea levels.

Deforestation is a significant contributor of climate change-causing greenhouse gases. Studies indicate that tropical deforestation accounts for up to 15% of net global carbon emissions each year. That’s about the same as every car, truck, bus, plane, ship and train on the planet combined. That’s because nearly 70,000 acres of tropical forest are lost every day. But if you prevent deforestation, all that carbon remains safely stored away in the forests. So by protecting forests, Rainforest Trust prevents deforestation — and by doing so, prevents emissions.

(One Tribe, 2022)


Why protect trees and not plant new ones?


To put it simply, protecting existing trees is much more impactful than planting new ones in terms of in terms of carbon absorbed. This is because it takes quite a long time (usually a few decades) for trees to come to full maturity and play their part in absorbing substantial amounts of CO2 from the atmosphere. As shown in the image below, it is predicted that planting one new tree will absorb and store 53.1 kilos of carbon by 2030, whereas protecting 20 existing trees will absorb 3900 kilos of carbon by 2030.

Image courtesy of One Tribe


How do the rainforest projects *actually* protect rainforests?⁠⁠


Here's the 3 ways One Tribe's rainforest protection partners actually work to protect rainforest... to learn more about exactly how they do it click here.

1. Land Titling
Indigenous people often live on land their ancestral land but have no legal rights to it.  This leaves the land at risk from logging, mining, oil and gas extraction and agriculture.  Creating land titles for indigenous people in these areas gives them the legal rights to live on their land, so that they can continue living there in a sustainable way, and protecting them, and the plants and animals there from these threats.

2. Designation
Our partners also protect rainforest through the creation of National Parks or other officially recognised protection areas.  Scientific research data is used to demonstrate the value of an area based on the plants and animals that live there, particularly when those animals are endangered.  It is a tried and tested method to protect large areas of rainforest and the species that live there.

3. Purchase
This is by far the most expensive way to protect rainforest and so is used generally for smaller areas of rainforest that have critically endangered species that would go extinct if the land was not purchased and protected.  Once the land is purchased the land is monitored and managed to ensure its protection long term. 

(One Tribe, 2022)

Sounds great doesn't it?


If this sounds like something you'd like to support, join our email community and protect five trees by clicking here.


If you want to learn more about other ways we work to reduce our negative impacts on the planet, you can read about our environmental commitments here.



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